I have a marketing and consumer behaviour background and possess expertise in assisting high involvement brands to better connect with consumers.
Through my research I have been able to discover what makes individuals move from being simply aware of a brand onto more complex and meaningful stages of involvement. Ultimately, this means I can help you understand how to make your brand more appealing and meaningful to new and existing consumers.
I typically use this knowledge to help sport teams and leagues understand current and potential fans. My key areas of interest include understanding how to attract, maintain and develop fan bases and ultimately help sport organisations survive – and thrive – in an increasingly challenging environment.
I have worked on projects involving sport and event clients including:
- Australian Football League
- Baseball Australia
- Football Queensland
- Softball Queensland
- Basketball Queensland
- Gold Coast Indy Carnival / GC600
- Gold Coast Suns
- Greater Western Sydney Giants
- Southport Sharks
- Canberra Raiders
- The 2018 Gold Coast Commonwealth Games